BREATH LIBERATION SOCIETY

Jan 2

Written By Briget Heidmous

Breath Liberation Society (Washington, DC) 2021-present

An inclusive Breathwork Facilitators training platform founded by Chauna Bryant.

Market Research: Inspected and analyzed the wellness and Breathwork industry for niche positioning.
Developed language strategies expressing abstract and industry-shifting ethos and business actions.
Formulated click-funnel sales pages - specific to customer journey online sales.
Established systems and processes simplifying operations, resulting in revenue and opportunity increases.
Coached founder Chauna Bryant on contextualizing her revolutionary programming through bios, pitches, introductions, and course curriculum.
Brand and logo design, promotional collateral.
Developed motivation-based screening questions for interviewing Breath Liberation Society cohort candidates.

VISUALS

By employing minimalism, we say the most with the least. The two-part breath of Breathwork (stomach/chest) and the wings of honeybees inspired the shapes in designs _1 and _2. In _3, the focus is on including more texture and density to highlight The Apiary, "mental honey," and employ the easily recognizable honey-comb shapes, using softened corners/edges to harness the organic.