IntellectuALE Adventure: Craft Brewing + Design
March 30 - April 12, 2016
In recent years, craft brewing ha evolved into a cultural powerhouse intent on bringing people together. innovative flavors and alternative label designs set breweries and brewers apart. Craft beer labels walk a fine line between packaging and fine art. Each label strives to encompass the ethos of a brewery and individual beer through contemporary design and fine visuals. The exhibition will provide perspective on the community-based craft brewing culture. The visuals in IntellectuALE Adventure will be curated products from breweries across the nation and will include vessels, labels, merchandise and more in the context of stories from designers, cultural commentary, brewing science, and architecture. Students and alumni will be given the opportunity to design a label for a hypothetical Colorado College beer, the IntellectuALE Adventure I.P.A. The participants will submit labels that encapsulate the ethos of Colorado College to be voted on by the exhibit audience at the opening and Craft Brewers Expo. By hosting this contest, we hope to provide a new way for students to interact with the exhibit. The label that wins will be printed on a commemorative Koozie (a koozie is an insulated sleeve for bottled and canned beverages) that will mark the event, take the exhibition out of the gallery, and function as promotional material for the exhibition.
Wednesday, March 30, 5:30 - 7:30 pm
IntellectuALE Adventure: Craft Brewing + Design | A Tastings
Gaylord Hall, Tickets: $10: available at the Worner Desk
Selections of craft beers from Great Divide Brewing, Squatters Craft Beer, Pikes Peak Brewing, Co., Left Hand Brewing Co., and Odell Brewing Co. will be available for tasting at this two hour long event.
Representatives from each brewery will be on-site to talk about their selections. Taco bar included. Meats prepared by Carnivore Club, a vegetarian option will be available. All proceeds go to supporting the fight against homelessness in Colorado Springs. I.D. required at entrance to drink. 18+
Wednesday, April 6, 5:30 pm
Brew Science by Hank Zecca
Henry “Hank” Zecca (16) avid home brewer and student in the Department of Chemistry and Biochemistry will give a talk about the chemical interplay of the individual components of brewing —water, barley, hops, and yeast. You will also be introduced to the beginners guide to home brewing, from grain to glass. All ages.
Thursday, April 7, 5:30 pm
Panel Discussion: Flavor. Structure. Design.
In this panel discussion representatives from Co-Pilot Creative, Iron Bird Brewing Co., and Echo Architecture will talk design, flavor, and running a small business. These three companies joined forces to create the Iron Bird taproom in Downtown Colorado Springs.
Tradition, culture, and flavor come together as graphic elements from Co-Pilot Creative brand and provide a visual culture for the flavors of Iron Bird Brewing Company housed in space designed by Echo Architecture. Iron Bird will provide samplings of their beers. I.D. required to drink. All ages.
This talk posted on the Co-Piolot Creative's blog: CLICK HERE.
Flavor. Structure. Design.